The gesture is to celebrate Drake becoming the first artist to reach 50 billion Spotify streams.
Drake's logo replaces Spotify's on Barcelona's shirts against Real Madrid. Getty/Chris Delmas; Twitter/FCBarcelona rapper Drake's logo will be on the front of FC Barcelona's shirts for their match against Real Madrid. The gesture marks Drake becoming the first artist to reach 50 billion Spotify streams. "It doesn't seem real, but it is," Drake wrote on Instagram. Rapper Drake's logo will appear on the front of FC Barcelona's shirts for the club's match against rivals Real Madrid on Sunday to celebrate the fact that he is the first artist to reach 50 billion Spotify streams. Drake's own owl logo usually replaces the Spotify logo on the front of the Barcelona shirt; the music streaming service has been a sponsor since March. Barcelona players will also warm up to the game in shirts with the number 50 on the back in honor of the 35-year-old musician's achievement. "We were very excited to celebrate one of the biggest games of the year and celebrate Drake's milestone," said Spotify's VP of Partnerships, Marc Hazan. "We have always said that we want this partnership to be a celebration of fans, players and artists on a global stage - and there is no bigger stage than El Clásico." The last derby match between Barcelona and Real Madrid - El Clásico - was watched by more than 650 million people in more than 180 countries, according to AS. FC Barcelona (@FCBarcelona) October 1
, 2022 Barcelona Marketing Director Juli Guiu said: "Our collaboration with Spotify is more than just a business relationship. It is a strategic relationship through which we try to connect two worlds that can evoke emotions, namely music. and football." Billboard Drake, who has 11 No. 200 hits, wrote on Instagram: "It doesn't feel real, but it is." Message shared by Champagnepapi (@champagnepapi) Although the badge on the musician's shirt is a first for Barcelona, many other football clubs have done it before. In May 2021, Ed Sheeran signed a one-year deal to buy the men's and women's shirts of his boyhood club Ipswich Town. This season Irish Bohemians have an away shirt with Bob Marley's face on it, while Dutch side Ajax had a third kit last season. also paid tribute to the reggae icon. The Rolling Stones have theirs. its Paris Saint-Germain merchandise line, including shirts, while West Ham United has previously collaborated with rock legends Iron Maiden. Read the original article at Insider
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